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Customer Loyalty

 

Do you have a customer loyalty program? If so, you have strategic information about your customers. Knowing how to fully utilize this information gives you a competitive advantage.

Predictive analytics techniques combine information on your customers with their actual buying behaviour to tailor what you offer to each of your customers.

At a time when customers receive a multitude of promotional offers, they will only pick up on those that truly resonate with their needs. To grab their attention, you need to offer them what matters to them.