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Clustering and Association Models Using IBM SPSS Modeler

 

Overview

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Clustering and Association Modeling Using IBM SPSS Modeler is a one day course that is designed to introduce participants to two specific classes of modeling that are available in IBM SPSS Modeler : clustering and associations. Participants will explore various clustering techniques that are often employed in market segmentation studies. Participants will also explore how to create association models to find rules describing the relationships among a set of items, and how to create sequence models to find rules describing the relationships over time among a set of items.

Prerequisites

Some experience using IBM SPSS Modeler

Additional Courses

Follow-On course

Key Topics

Introduction to Association and Cluster Modeling

  • Modeling Techniques
  • Clustering Types
  • Association Rules
  • Sequence Detection
  • Which Technique, and When?

Clustering Techniques and K-Means Clustering

  • Cluster Analysis and Principles
  • Explore K-Means Clustering
  • Examine the K-Means Node
  • Explore Clustering Profiles

Kohonen Network Clustering

  • Clustering with a Kohonen Network
  • Examine the Kohonen Node

TwoStep Clustering

  • TwoStep Clustering
  • Examine the TwoStep algorithm
  • The TwoStep Node

Association Rules

  • Examine the Apriori association detection algorithm
  • Rule and Measure Formats
  • Explore the Apriori Model Node dialog
  • Identify browsing rules and display statistics
  • Use the Associations
  • Explore the Generate Ruleset dialog
  • Examine the Ruleset in a stream

Advanced Association Rules

  • Advanced Association Rules
  • Explore the Apriori algorithm
  • Explore the Carma algorithm
  • Apriori Expert Options
  • Explore Apriori Evaluation Measures
  • Carma Expert Options
  • Choose a method and Expert Options
  • Missing Data with Association Rules

Sequence Detection

  • Examine Sequences
  • Examine the Sequence Node
  • Explore Sequence Rulesets
  • Rule support
  • Sorting Rulesets
  • Supernodes
  • Export Rules

Advanced Sequence Detection

  • Explore the Sequence Node
  • Identify Sequence Node options
  • Examine Expert options
  • Examine Time field guidelines
  • Generate Sequence Results
  • Generate and edit the Ruleset
  • Explore the results

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