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Market Segmentation Using IBM SPSS Statistics

 

Overview

This one day course you will focus on the statistical techniques most often used to support market segmentation. The course emphasizes the practical issues of setting up, running and interpreting the results of market segmentation analysis.

spss10

Prerequisites

Additional Courses

Key Topics

  • Segmentation and Classification Methods
  • Cluster Analysis : Principles
  • Cluster Analysis : Practice
  • Factor Analysis
  • Decision Trees
  • Decision Trees II : Chaid Analysis

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